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Hibi

Hibi Hibi
The brand name hibi means ‘day to day’, or daily, in Japanese. It was given with the hope that you would keep it around you every day and freely enjoy its fragrance, matching each day’s mood or occasion. The logo’s design combines two of the Chinese character ‘日’ (day) set next to each other. The goal was a cool and simple design, avoiding flamboyance.

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