Gustav Messenger Blue

HK$2,500

Gustav is a designer messenger bag, designed to carry your belongings in comfort and style. It is spacious and well organised with pockets to stash your urban essentials. Gustav is big enough to carry a 15' laptop computer and much more. A spacious main compartment has a zipped mesh pocket, an A4 size document pocket and two large 3D pockets for your chargers, camera, external hard drive or a large lollipop. On the front panel there is one pocket for pens and another for a camera, passport and a 78% Emile notepad.

Dimensions: 37 × 29 × 14 cm / Japanese wax coated canvas / Italian vegetable-tanned leather / Blue colour / Water repellent / Stretches and ages organically

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Gustav Messenger Blue

Seventy Eight Percent

78% is a conceptual design manifest created by Elad Klein, an artist, designer, musician and an uncommon creative spirit. In short, the manifest calls for designers to embed intentional flaws in their designs, thus creating products that are less than 100% functional. The idea is to force the user to develop new ways for using daily objects and to adjust his behavior to compensate for the product's flaw. Elad figured out that 78% is just the right amount to flaw an object. More than that would not create the desired effect and less than that would result in a useless product. However, Elad died in a kayak accident in Hong Kong before he managed to bring his vision to life. His restless creativity and joyful spirit remains an everlasting source of inspiration for the brand.