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CartSeventy Eight Percent
Zazie Wood/Dark Brown
HK$3,270
Zazie is a designer urban briefcase that can act as a stylish handbag. A grand solution when you just want to limit yourself to the small stuff. The efficient design allows you to carry your social essentials : business cards, credit cards, i-gadget, camera, mobile phone or make-up kit.
Dimensions: 27 cm × 20 cm × 8 cm / Japanese wax coated canvas / Italian vegetable-tanned leather / Water repellent / Stretches and ages organically
Zazie Wood/Dark Brown
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Seventy Eight Percent
78% is a conceptual design manifest created by Elad Klein, an artist, designer, musician and an uncommon creative spirit. In short, the manifest calls for designers to embed intentional flaws in their designs, thus creating products that are less than 100% functional. The idea is to force the user to develop new ways for using daily objects and to adjust his behavior to compensate for the product's flaw. Elad figured out that 78% is just the right amount to flaw an object. More than that would not create the desired effect and less than that would result in a useless product. However, Elad died in a kayak accident in Hong Kong before he managed to bring his vision to life. His restless creativity and joyful spirit remains an everlasting source of inspiration for the brand.