Bjorn 13'' Case Chocolate

HK$1,750

Bjorn is a beautiful attaché case, tailored to carry the 13'' MacBook Pro, Air and white Models. Hand-crafted from 78% signature Japanese canvas and Italian vegetable tanned leather, Bjorn offers a stylish way to carry your belongings around town. Its back pocket is big enough to hold your small stuff, such as a phone, keys, wallet as well as bigger stuff like a sketchbook or 78% Emile notepad.

Dimensions: 37 x 27 x 2 cm / Japanese wax-coated canvas / Italian vegetable-tanned leather / Chocolate / Water repellent / Stretches and ages organically

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Bjorn 13'' Case Chocolate

Seventy Eight Percent

78% is a conceptual design manifest created by Elad Klein, an artist, designer, musician and an uncommon creative spirit. In short, the manifest calls for designers to embed intentional flaws in their designs, thus creating products that are less than 100% functional. The idea is to force the user to develop new ways for using daily objects and to adjust his behavior to compensate for the product's flaw. Elad figured out that 78% is just the right amount to flaw an object. More than that would not create the desired effect and less than that would result in a useless product. However, Elad died in a kayak accident in Hong Kong before he managed to bring his vision to life. His restless creativity and joyful spirit remains an everlasting source of inspiration for the brand.