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Generic Surplus is an extension line of The Generic Man, a brand that produced its first collection in 2006 but whose philosophical journey began in 1997. More than a decade ago, founders Brandon Day and Kevin Carney began what they call “a case study in adultism” in their NYC loft, determined to define the meaning of adulthood. They emerged with the concept of “Newdult,” a “generic man” who's tired of ostentatious street wear and luxury's unattainable pricing.
Generic Surplus
Wellington Canvas Green
HK$680
Generic Surplus
Wellington Canvas Natural
HK$680
Generic Surplus
Borstal Red Stripe
HK$780
Generic Surplus
Borstal Navy Stripe
HK$780
Generic Surplus
Mid Deck Canvas Stone Wash
HK$780
Generic Surplus
Borstal Grey Canvas
HK$780
Now HK$468
Generic Surplus
Generic Surplus is an extension line of The Generic Man, a brand that produced its first collection in 2006 but whose philosophical journey began in 1997. More than a decade ago, founders Brandon Day and Kevin Carney began what they call “a case study in adultism” in their NYC loft, determined to define the meaning of adulthood. They emerged with the concept of “Newdult,” a “generic man” who's tired of ostentatious street wear and luxury's unattainable pricing.