Generic Surplus

Generic Surplus is an extension line of The Generic Man, a brand that produced its first collection in 2006 but whose philosophical journey began in 1997. More than a decade ago, founders Brandon Day and Kevin Carney began what they call “a case study in adultism” in their NYC loft, determined to define the meaning of adulthood. They emerged with the concept of “Newdult,” a “generic man” who's tired of ostentatious street wear and luxury's unattainable pricing.
Klein Chambray Black
HK$790
Borstal Mesh Wan Blue
HK$590
Wino Twill Navy/Olive

HK$590

Now HK$413





Kitsune

Generic Surplus

Generic Surplus is an extension line of The Generic Man, a brand that produced its first collection in 2006 but whose philosophical journey began in 1997. More than a decade ago, founders Brandon Day and Kevin Carney began what they call “a case study in adultism” in their NYC loft, determined to define the meaning of adulthood. They emerged with the concept of “Newdult,” a “generic man” who's tired of ostentatious street wear and luxury's unattainable pricing.