
The Generic Man was created in America in 2007 by clothing designer Kevin Carney and photographer Brandon Day. The brand uses refined touches such a rich, tonal colour palette, premium leather, invisible stitching and no obvious logos. With a belief that the same shoe should have the ability to change personality according to the wearer, The Generic Man creates footwear that is understated, individual and uniquely constructed using beautiful lasts.

The Generic Man
The Generic Man was created in America in 2007 by clothing designer Kevin Carney and photographer Brandon Day. The brand uses refined touches such a rich, tonal colour palette, premium leather, invisible stitching and no obvious logos. With a belief that the same shoe should have the ability to change personality according to the wearer, The Generic Man creates footwear that is understated, individual and uniquely constructed using beautiful lasts.
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