
Lacoste was born in 1933, when René Lacoste revolutionized men’s fashion replacing the classical woven fabric, long-sleeved shirts on the courts, by what has now become the classic Lacoste polo shirt. Today, 78 years after its creation, Lacoste is introducing a new fashion line under the name Lacoste L!VE. This younger-minded and fashion-conscious collection plays tribute to art and music and adds a confident use of color and pattern, to create a range that stays true to René Lacoste’s vision of casual chic.

Lacoste L!VE
Lacoste was born in 1933, when René Lacoste revolutionized men’s fashion replacing the classical woven fabric, long-sleeved shirts on the courts, by what has now become the classic Lacoste polo shirt. Today, 78 years after its creation, Lacoste is introducing a new fashion line under the name Lacoste L!VE. This younger-minded and fashion-conscious collection plays tribute to art and music and adds a confident use of color and pattern, to create a range that stays true to René Lacoste’s vision of casual chic.
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