Currency
Cart
78% is a conceptual design manifest created by Elad Klein, an artist, designer, musician and an uncommon creative spirit. In short, the manifest calls for designers to embed intentional flaws in their designs, thus creating products that are less than 100% functional. The idea is to force the user to develop new ways for using daily objects and to adjust his behavior to compensate for the product's flaw. Elad figured out that 78% is just the right amount to flaw an object. More than that would not create the desired effect and less than that would result in a useless product. However, Elad died in a kayak accident in Hong Kong before he managed to bring his vision to life. His restless creativity and joyful spirit remains an everlasting source of inspiration for the brand.
Seventy Eight Percent
Gustav Messenger Blue
HK$2,500
Seventy Eight Percent
Messenger Bag Gustav Mushroom/Brown
HK$2,500
Seventy Eight Percent
Gustav Messenger Chocolate
HK$2,500
Seventy Eight Percent
Messenger Bag Gustav Sand/Light Brown
HK$2,980
Seventy Eight Percent
Gustav Messenger Desert/Wood
HK$2,500
Seventy Eight Percent
Zazie Wood/Dark Brown
HK$3,270
Seventy Eight Percent
Bjorn 13'' Case Pink
HK$1,750
Seventy Eight Percent
Bjorn 13'' Case Olive
HK$1,750
Seventy Eight Percent
Bjorn 13'' Case Khaki
HK$1,750
Seventy Eight Percent
Bjorn 13'' Case Chocolate
HK$1,750
Seventy Eight Percent
Frida 11'' Case Olive
HK$1,670
Seventy Eight Percent
Frida 11'' Case Chocolate
HK$1,670
Seventy Eight Percent
Agnetha Ipad Case Khaki
HK$1,520
Seventy Eight Percent
Agnetha Ipad Case Pink
HK$1,520
Seventy Eight Percent
Agnetha Ipad Case Olive
HK$1,520
Seventy Eight Percent
Fritz Cobalt
HK$850
Seventy Eight Percent
Emile Leather Notepad Kapok Edition
HK$950
Seventy Eight Percent
Emile Leather Notepad Moss
HK$950
1 2
Seventy Eight Percent
78% is a conceptual design manifest created by Elad Klein, an artist, designer, musician and an uncommon creative spirit. In short, the manifest calls for designers to embed intentional flaws in their designs, thus creating products that are less than 100% functional. The idea is to force the user to develop new ways for using daily objects and to adjust his behavior to compensate for the product's flaw. Elad figured out that 78% is just the right amount to flaw an object. More than that would not create the desired effect and less than that would result in a useless product. However, Elad died in a kayak accident in Hong Kong before he managed to bring his vision to life. His restless creativity and joyful spirit remains an everlasting source of inspiration for the brand.